Marketing careers are interesting in terms of how quickly they’ve changed over the years. If you were to tell a marketing executive working in New York in the mid-1950s, they’d probably feel astonished at your audience reach, the kind of marketing messages that are being pushed, and the limited attention spans you have to work with. They’d likely also think all of your techniques and measures were overkill, but of course, in a world where you have to compete more than ever, this is not so.
As a graduate trying to make it into this field, jobs can feel in short supply. That’s because many enterprises are outsourcing their marketing or social media management. But careers are certainly out there, and they deserve to be stocked by people like you with plenty of ideas to give and the willingness to work with all the tools at hand.